As we will discuss, electronic journals come in different formats, and with different features. Some are ugly, some are bad, and a few are very good. We'll see what sets them apart. To return to fundamentals, we have to recognize all the purposes which a scholarly journal has fulfilled. We must be sure that, as we move into the electronic realm, we continue to fulfill all those purposes. We will look at the richly interconnected world of electronic information delivery, and will come to understand that the journal is only one part of the information needed by scholars. We will see how rapidly the print version is diverging from the electronic version -- which implies that we must continue to make the electronic version accessible. Paper is not a sufficient archival medium And, if we are to archive an electronic journal, we must plan for that in the way we produce the original publication. A well-designed electronic journal archive can be maintained for pennies. In contrast, many of today's so-called "electronic journals" can not be archived at all.